How to find sessions most relevant to you
Watch this short tutorial to find out how you can filter the programme to see your personalised pathway and find key sessions. Discover the sessions most relevant for your interests to help you get the most from your conference pass.
Don't forget, you can catch up on what you missed or recap your favourite sessions again on AHC Digital.
Missed out on AHC 2026? See what you missed by streaming our digital site here.
Be seen by the people shaping UK hospitality.
The AHC 2026 brings together the owners, investors, operators, developers, advisers, lenders, hotel brands and partners influencing the future of UK hospitality.
Sponsorship gives your brand a visible role in that environment, helping you build recognition, start better conversations and create meaningful follow-up with the audiences your team wants to reach.
Amplify your visibility, engage with top-tier decision-makers, and unlock new business opportunities.
The industry is here
What do you want sponsorship to achieve?
Get seen by the right people: Boost your brand with high-impact visibility across stages, signage, digital channels and speaker slots.
Direct access to decision makers: Gain direct access to 1,100+ senior delegates, with tools to connect before, during and after the event.
ROI driven results: Engage a qualified audience, showcase your offer and close high-value deals through focused exposure.
Influence & recognition: Shape the agenda, join the Advisory Board and align your brand with thought leadership and influence.
Stay front of mind year round: Extend your impact beyond the event with app presence, editorial features and long-term brand activations.
Tailored exposure to match your goals: From headline sponsorships to specific activations, tailor your presence to meet your goals and budget.
A snapshot of the AHC community
Be seen. Be heard. Be remembered.
Be seen
Build visibility with the owners, investors, operators, developers and advisers shaping UK hospitality.
Be heard
Position your brand around the conversations influencing investment, performance, development and growth.
Be remembered
Create the context your team needs to continue conversations after AHC.
Be Seen
Place your brand across the environments where senior hospitality leaders gather, talk and make connections.
Shape the future of luxury travel at ULTRA.
Be Remembered
Turn event presence into stronger follow-up through meetings, content, networking and targeted sponsor activity.
Be that top-of-mind supplier for the nation’s most premier luxury advisors through your presence at ULTRA.
2026 Agenda Highlights
Capital intelligence for a new era: Explore how shifting global markets, capital flows, and cross-border investment strategies are reshaping opportunity, and how to turn uncertainty into advantage.
Risk reframed, returns unlocked: Hear leading investors and asset managers discuss adaptive strategies, revenue diversification, disciplined cost management, and where the next wave of “alpha” will emerge.
Technology & adaptive intelligence: Understand the evolving role of data, automation, and AI in improving operational efficiency, elevating decision-making, and driving smarter, more profitable outcomes.
From ideation to performance: A dynamic program structure, moving from Ideate to Strategize to Implement to Perform; with curated stages for investment, asset management, development, and guest experience.
Why sponsor the AHC?
Sponsoring the AHC gives your brand access to a senior audience of owners, investors, operators, developers, advisers, lenders, hotel brands and public-sector partners shaping the future of UK hospitality.
Whether your goal is brand visibility, lead generation, thought leadership or relationship-building, the AHC helps you show up in the right conversations before, during and after the event.
Build
visibility
Place your organisation in front of senior hospitality decision-makers across the conference, exhibition, networking areas, digital channels and sponsor touchpoints.
Start better
conversations
Use the AHC to create warmer introductions, relevant meeting context and more meaningful commercial discussions with the people your team wants to reach.
Create lasting
follow-up
Extend your presence beyond the event through content, app visibility, meetings, networking and post-event engagement.
Why sponsor the AHC?
Sponsoring the AHC gives your brand access to a senior audience of owners, investors, operators, developers, advisers, lenders, hotel brands and public-sector partners shaping the future of UK hospitality.
Whether your goal is brand visibility, lead generation, thought leadership or relationship-building, the AHC helps you show up in the right conversations before, during and after the event.
Build
visibility
Place your organisation in front of senior hospitality decision-makers across the conference, exhibition, networking areas, digital channels and touchpoints.
Start better
conversations
Use the AHC to create warmer introductions, relevant meeting context and more meaningful commercial discussions with the people your team wants to reach.
Create lasting
follow-up
Extend your presence beyond the event through content, app visibility, meetings, networking and post-event engagement.