Robert Alley
Brand Development Director
BWH Hotels GB
Bio:
Robert joined BWH Hotels in early 2024 to support the growth plans as the traditional hotel group springs forward with an ambitious expansion plan on the back of a strong pipeline for a wide portfolio of brands across the UK hotel market.
Robert is an industry veteran with over 30 year’s hospitality experience at some of the world’s largest hotel brands. Having held a number of senior regional and national commercial roles, he led the Roomzzz Aparthotel business through the pandemic with a period of significant growth. Following that he also held a senior agency post in the serviced apartment sector before reaching his current role with BWH Hotels.