Louise Tawadrous

Bio:

Louise is a hotel sector specialist and leads hotels and hospitality programmes, including VenueVerdict, the industry-leading, well established, mystery shopping and customer experience programme, run for almost 20 years by BVA BDRC who have recently been acquired by Ipsos. 

Louise oversees a range of bespoke auditing and feedback initiatives, from brand compliance audits for global hotel brands to customer feedback surveys, all with a focus on helping global brands enhance guest satisfaction, continuously improve operational performance, and build lasting loyalty. 

Having spent a decade in hotel operations - spanning F&B, M&E, and head office roles - she brings a client-side, operational, perspective that enhances her ability to shape, support, innovate and improve the programmes she runs and she is passionate about the evolution of CX, regularly presenting insights, shaping new tools and expanding offerings, to bring added value to the industry.