James Bland
Director of Travel, Hospitality and Leisure Research
Ipsos
Bio:
James Bland is Director of Travel, Hospitality and Leisure research at Ipsos UK, previously he led a specialist team in this area at BVA BDRC. For over 35 years his team have led extensive research programmes across the industry focusing on traveller sentiment, brand health and elevating customer experiences. James is an experienced commentator on industry trends, and the impact of wider societal, economic and technological change on the sector.