Ian Holliday

Bio:

Ian Holliday is Vice President for GPOs in Europe at Avendra International, where he leads the regional growth strategy and works closely with hotel groups, operators and hospitality businesses across Europe. With over 40 years of industry experience, Ian helps clients address key procurement and operational challenges, including sourcing, pricing, cost control, supplier management, innovation and efficiency. He supports hospitality organisations in unlocking value through procurement expertise, strong supplier relationships and technology-led solutions. Ian works with both European and global hotel groups, helping them navigate the complexity of operating across multiple markets. His focus is on ensuring consistent service delivery, commercial value and operational support for hotel businesses as they grow, scale and expand across Europe.