Stakeholder alignment: Operating agreements, franchises & leases — choosing models that maximise value

Session details:

In a volatile market, the structure of the owner–operator–brand relationship can be the difference between protecting downside and unlocking upside. This session examines the evolution of operating agreements from management contracts to franchises, leases and hybrid models: hear how owners can retain flexibility through headwinds while still accessing the brand platforms that drive demand, distribution, loyalty, and operational support.