Data is the new asset: Are hotels making the most of it?

Session details:

From guest insights and operational performance to maintenance, asset planning and AI-powered decision-making, data has the potential to transform how hotels are run. Yet much of its value remains untapped. In this one-to-one conversation, explore how hospitality businesses can move beyond collecting data to using it strategically, who should own and govern it, and how the rise of AI is increasing the importance of data quality, accessibility and control.