From cost centre to P&L driver: Rethinking Hotel F&B

Session details:

Hotel F&B is under pressure from rising costs, labour challenges and unpredictable guest demand. Explore what happens when hotels organise their F&B offering around actual guest demand rather than traditional outlets. Discover how technology and data can help serve more guest moments, reduce operational complexity, and turn F&B into a stronger driver of hotel performance and profitability.