Adaptive assets: Conversion strategies for a high-cost market

Session details:

This session explores strategies for repurposing underperforming space - from co-working and extended stay to hybrid-use concepts to increase RevPAR and improve asset performance. Industry leaders will discuss CapEx prioritisation, repositioning and rebranding strategies, the evolving role of white-label operators versus global brands, and how owner–operator alignment and incentive structures can drive efficiency and long-term value creation in a challenging cost environment.