Tracey is an award-winning futurist. She works with clients such as Virgin, Diageo and Google on long term strategies for future growth. Recent work includes the future of female entrepreneurialism for the Women's Business Council, the future of work with Virgin, the future of Youth Marketing for BBC, the future of Luxury for Diageo and the future of AI and Diversity for Google. She has spoken at the UN, the Foreign Office and at The House of Commons. She is also the founder of the Female Futures Bureau that convenes and promotes female futurists globally.
In 2016 she was the recipient of the Women in Marketing Special Award for Outstanding Contribution to Marketing. In 2017 Ad Age named her a Woman to Watch (Europe), an honour given to ground-breakers, innovators and creative thinkers. She also made the BIMA 100 as an Agent of Change and was a Finalist in the First Women Awards for Disruptor of the Year.
She is a member of the Association of Professional Futurists, the World Futures Studies Federation, a Fellow of the RSA and sits on the ASA Council where she is also a non-executive director.