Thomas Dubaere is COO of AccorHotels UK & Ireland. He has led the UK&I business since 2012 and in 2014, following the organisation of the company into two complementary operations, he took sole responsibility for hotel services’ provision and continues in this role as AccorHotels enters a new and exciting chapter in its evolution. An industry expert with over 27 years’ experience, Thomas also sits on the British Hospitality Association (BHA) Board of Directors.
Thomas Dubaere began his career with AccorHotels in Belgium in 1990 at the Novotel Bruges Centre and held several General Manager Positions, before being appointed Delegate Director Economy Brands (ibis, Etap & F1) Belgium in 2004, and then Director of Operations Economy Brands Belgium and Luxembourg in 2005.
Prior to his current role, Dubaere held the position of SVP Budget Brands AccorHotels UK & Ireland. During this time he played a key role in the expansion of AccorHotels budget brands network and helped develop the ibis ‘megabrand’ which revolutionised its budget segment into three strong brands; ibis budget, ibis and ibis Styles.
Thomas Dubaere is a graduate of the Brussels Hotel School and has a Masters Degree in Management from the University of Leuven. Dubaere lives in London, UK.