Robert doesn’t come from a hotel background. He’s worked in a variety of industries, from qualifying as a chartered surveyor, smoking fish, policing the Soho streets, founding two research companies, and as CEO of a public company. In 2006, Robert developed and opened his first hotel, the 65 room base2stay Kensington, now renamed The Nadler Kensington. This move into the hotel industry was inspired by his personal experiences as a guest, and a view that sustainability was an increasingly important aspect of every business.
The 106 room Nadler Liverpool was developed and opened in 2010, followed in June 2013 by The Nadler Soho with 78 rooms. The Nadler Victoria, by Buckingham Palace, 73 rooms, opened at the end of 2015. At the beginning of 2016, a new freehold site was purchased for The Nadler Covent Garden, and a hotel in Manchester is also on the cards.
“Our concept is about value for money and not offering a room rate that rises as the extras pile up. Guests respond favourably to pricing transparency, and no annoying added extras mysteriously appearing on their bill. This is part of sustainability, in this case economic, and is a long-term commitment to the customer, rather than a one-off deal you walk away from.”