Cris is the founder of BDRC Group, the UK’s largest independent market research consultancy group. With 180 staff and offices in London, Singapore, Beijing, Jakarta, Sydney, Cape Town and Washington DC the firm has a global reach, working in 90+ countries.
Cris is an award winning customer insight professional with an outstanding reputation for pinpointing the business implications of research findings. His business advice is sought out at CEO and Board level by many leading organisations, especially those operating in travel, hotels and hospitality.
The Hotels & Hospitality team in BDRC runs the renowned Hotel Guest Survey and VenueVerdict applications, providing leading edge brand health and customer experience benchmarking services to some of the world’s foremost hospitality companies, including most recently, Brand Margin®, the unique method that measures the perceived added value that a hotel brand delivers.