David is the Chief operating Officer of Principal; a collection of city-centre hotels based in landmark buildings in exceptional locations across the United Kingdom owned by Starwood Capital.
Prior to taking on this role in April 2015, he was General Manager of The London EDITION where under his leadership the hotel won numerous awards including the prestigious Catey Hotel of the Year award.
Associated with other high profile openings and re-positioning projects such as the Hoxton Hotel – Shoreditch, the Great Eastern Hotel – London and the Sofitel St James – London, he is dedicated to promoting best practise within the hotel industry.
David was awarded a Master Innholders Scholarship in 2009 and invited to join the Master Innholders as a member in 2012. In addition David was awarded “Manager of the Year” at the prestigious Catey awards in 2015.