Since the launch of Google in September 1998 the way hoteliers promote their business has changed dramatically. Whilst brochures and tourist magazines are still used, smart thinking hotel owners and hotel groups are placing themselves where their potential customers are-ONLINE
The internet has opened the world up and allowed us to view accommodation wherever we are planning to go to.
But just having a website for your hotel isn’t enough. Firstly the website needs to be found, and when it is it should encourage those looking for accommodation to make a booking. So how can this be done?
Use of images
People like to have a good look round before they decide to make a booking or not so having images of the hotel on the site is very important, especially the bedrooms. The quality of the photos on your website needs to be very good. Blurry or poor visual quality is worse than having no images
Virtual tours are another good way of showing people around, take a look at this example
When writing website content you need to consider your target audience and what they will want to know. Apart from information on the hotel itself, there may also be information you could give if you cater for a particular type of customer. For example, if you cater for business travellers things such as city centre location and free wifi will be of interest to them
If you receive bookings from foreign travellers it is a good idea to offer a translation service on your site. You can utilise Google Translate by visiting translate.google.com/manager/and clicking the blue button labelledAdd to your website Now
Design and branding
First impressions count so the look and feel of your website needs to be just right and give potential customers a good feeling about your hotel. Try and match your website colours to your hotel’s brand and use your hotel logo on the site. Content needs to be written in a font that is easy to read.
Website menu and navigation
Good websites are those which are easy to use and find information on. Use of category tabs such as: