Some hotel owners will rely on their location, others on the history of the building, but many simply rely on their advertising. So what will really ensure your hotel stands out above all the others in your area?
Hotels that come highly recommended do so for a good reason. Ask every single guest to fill in a feedback form with their comments. Encourage guests to review the hotel on sites such as trip advisor
Appearance (inside and out)
It won’t matter how great the service or the rooms are, for guests that just turn up to an area and look for somewhere to stay your hotel should look smart, appealing and welcoming from the moment you see it
Target your preferred market
If you want to attract a particular type of guest then your hotel facilities should do that. For example, if you preferred families with children then information such as this would appeal to those with kids:
Those hoteliers who prefer business guests should be marketing to their needs:
The personal touch
Personal touches will turn an average stay for a guest into a really great stay.
For example, if you find out in advance what guests like to do whilst away, you could put together some suggestions for them to try whilst staying at your hotel. Or if you have a couple who are celebrating their anniversary whilst at your hotel why not place a bottle of wine in their room with a congratulations card.
Add a few personal touches and you’ll be sure to see your positive reviews increase along with both enquiries and bookings.