Looking at a wide selection of UK hotels online this week I was surprised to see only a few with videos on their website.
And as this article on Google shows, with more and more travellers watching online videos before booking a trip hoteliers should be getting on board with this now in order to stay ahead in their competitive industry.
It’s a fact that videos influence people to buy more than images do. When done well, a good hotel video will increase conversions from people looking at their website to booking on their website. It shouldn’t be too lengthy, just an overview to show the hotels main features and facilities. Here is a good example of this:
3 reasons to have video on your hotel website:
A great hotel video gives potential guests the opportunity to step inside and take a look around
Visibility is absolutely crucial to the travel industry. If a hotel really wants to be seen by as wide an audience as possible video needs to be an integral component of its online marketing strategy. without video hotels may struggle to get noticed online and soon find themselves behind the competition.