Whilst only a small percentage of guests will give feedback to a hotel you can guarantee that nearly all guests will have looked for and read feedback before making a booking.
Online reviews can boost bookings as they affect your hotel websites’ ranking on the search engines. This is because the search engines look for the best results for the search made, so when asked for example something like ‘hotel in Manchester’ it will pull data from review sites in order to give users a more informed choice. Reviews made online will also affect: Ranking on OTA websites, your online reputation score and your conversion rates.
So knowing this, how do you encourage your guests to transfer their positive guest experience to an online review?
Emails to guests
Quite often hotels will email guests after they have checked out and thank them for their stay at the hotel. This is a good time to ask for feedback and to include a link to a review site such as trip advisor.
Social Media Channels
Social media is all about engaging with past and possible future guests. When a positive comment is made on either Facebook or Twitter respond quickly to this and ask if they would mind repeating their views on a review site, include the link when you do this.
This is the time when you will ask guests if they have enjoyed their stay so is a perfect opportunity to ask those who have if they would mind writing a few lines on a review site. Many hotels have cards which they give to guests on departure. This is an example:
So encourage your guests to review your hotel and start sharing their guest experience as it’s sure to boost your bookings.